How to Optimize Your SEO With Facebook Ads

Social media such as Facebook or Twitter possess a uniquely huge potential: reaching a large amount of precisely targeted customers. Most SEO efforts mostly focus on ranking a website as high as possible for a given set of keywords. However, these strategies are usually wide and generic and often lack the ability focus down on the focused audience you know will convert. Many non-relevant users may visit your site and eventually abandon it, and many others will simply leave it without converting. Social media channels, on the other hand, possess a certain degree of customization that will help you narrow your target. Let’s see how you can take full advantage of the possibilities of Facebook ads to optimize your SEO.

  1. Create different landing pages

The first step of your mixed SEO/Facebook ad campaign is to decide where your users are going to land. One of the best features of the Facebook ads, is that you can narrow down your audience to specific demographics, social status and interests. This way you could create a landing page that is fully tweaked around that target and, why not? Even build several pages which target different audiences. This one is an extremely effective method to A/B test your site and optimize it accordingly. You may find out a lot of things you never suspected – like discovering that the demographic that converts more is not the one that visits your site more frequently.

  1. Retarget the same audiences to reinforce your message

Sometimes you posted an offer that was extremely successful, but since that post is now old or stale, Google eventually let it die on the bottom of its page 10. By sponsoring that content again on Facebook, you can regenerate the interest towards that topic, service or product and generate new leads without creating fresh content. If a person already visited your site, Facebook will know that by reading his cookies, and will signal that ad as “relevant.” This way you can be sure that a potential customer who just gave a cursory glance at your site will never overlook any offer that may potentially grab his interest.

  1. Indirectly improve your SEO rankings

Although it is widely known that social signals do not affect Google rankings, Facebook ads can still help improving your SERP. In fact, when you reach a large audience with an engaging message, you have a chance that people will start sharing that post or page even on other medias, such as their blogs or sites, providing you with a natural source of new relevant links. A higher traffic will also help boosting your website rankings, especially if people are engaged enough to spend a lot of time reading your page or browsing your site. A high time-on-site and a low bounce rate can both give you a small SERP boost. Since you can target your ads to a specific page or post, you will also know which one provides better results in terms of CTR and conversions. The pages that perform better are those you want to strengthen with better content and more link juice.

  1. Relevant content may impact your consumer engagement

Facebook will keep track of a lot more data about user interaction that Google Analytics does. You will know how many people saw your ad, as well as the number of clicks, interactions and shares. Most people’s reaction to your post is solely based on the quality of its headlines. Since you can switch the Facebook ad’s headline without change its landing page, you got an extremely quick and effective opportunity to test which one is the best title to grab your audience’s attention. This, in turn, will help you finely tune your pages’ content. Last but not least, knowing what people really want to read will give you a lot of useful hints on which keywords they could type when they search on Google.

Social media strategies and SEO tactics should never be seen as mutually exclusive choices. Any internet marketer knows that the best way to grow its business is to fully take advantage of all the possible advertisement channels available.


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How To Use Bet365 Bonus Offers Without Worrying About The Terms & Conditions

The UK free bets market is heavily saturated with a range of bookmaker offers. In order to set themselves aside, Bet365 decided to offer new customers a massive £200 sign-up bonus when they register, deposit and place some bets. The size of their bonus completely blows the competition out of the water, with only satisfying the terms and conditions being the hurdle that needs overcoming.

The terms state that only one bonus can be used at once and that customers must be aged 18 or over. Customers must enter their bonus code within 7 days of making a deposit, and have satisfied the rollover requirements within 90 days of activating the bonus. Cashed out bets will not count, nor will the bonus funds count towards any other promotion.


Why The Sign-Up Bonus Codes Need Explaining For New Customers


Claiming a bonus with Bet365 is a simple process. Customers must register and deposit using card or Paypal. The terms and conditions state that Neteller and Skrill can’t be used. Once a deposit has been made, the customer will be emailed an offer code which is unique to them. It can’t be found elsewhere on the Internet or shared with friends; it will only work on their account. Once the offer code is entered into the ‘My Account’, ‘Offers’, ‘Enter Offer Code’ page in the customer’s account, it will activate the bonus. The bonus will be a 100% match of whatever the customer’s largest single deposit was in the seven days before they entered the offer code.

Satisfying the terms and conditions will then involve rolling over the bonus until it is fully released. Doing so involves placing bets that add up to the same amount of three times the initial deposit and bonus combined. A £200 bonus may seem brilliant, but it will involve wagering through £1200 worth of bets at odds of at least 1.5. The bets can be placed in whatever size the customer wishes, but all bets in 90 days of getting the bonus must amount to the rollover requirement. For a simple guide on how to redeem the bonus and withdraw the winnings, have a look at this excellent guide on CompareTheBets where you can view specific instructions and get read a simplified explanation of the terms and conditions.


The Withdrawal Rules & How To Verify Your Account


Withdrawing the bonus winnings is easy. Customers must simply go to the Services link in the corner of the Bet365 interface, and click withdraw. On the app or mobile site, customers need to tap My Account, then bank, and then withdraw. Withdrawals will also require customers to verify their age and address to prove they are residents of the country in which they are betting, and that they are of age to be placing bets online.

The Terms & Conditions Of The Bonus Rollover Apply To The Casino Offer & Existing Customer Promotions


The bonus rollover terms and conditions apply to the casino and bingo bonus too, and to the loyalty bonus that customers may be given from time to time.


How To Get Regular Loyalty Bonus Codes Emailed To You


Customers that place bets with Bet365 on a regular basis may be given a loyalty bonus throughout the week, unannounced. There’s no specific criterion, according to CompareTheBets, customers just need to be betting regularly – although the size of the loyalty bonus does seem to be affected by the size of bets that customers place each week.

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Writing a Press Release That Gets Picked Up

It sounds obvious, but numerous business owners make the error of sending out news releases at random without thinking about a publication’s audience.

Ensure your news release is properly targeted for the publication or broadcast you’re sending it to. The editor of Roadway & Track is not going to want a brand-new child pacifier you have actually created.

To make sure about readability, your news release ought to follow the conventional format: typed, double-spaced, on white letterhead with a contact individual’s name, title, phone, address and business number in the upper right-hand corner.

Always, always follow-up after sending the release. Do NOT expect your beautifully written piece to even get in front of the right reporter. They gets dozens of these each day and if they are in a national organisation they will get hundreds a day. They want to hear from you if you have something timely and relevent to say. One of my customers get’s this and always calls everyone on the list – “Even if I am hungover” (his words, not mine). You can check out examples of the odd press releases he sends out for his paving and surfacing business at Bristol Block Driveways

Know precisely what you’re going to state prior to you telephoning the press reporter. Have it composed down on paper on the table in front of you– it’s simpler, and you’ll feel more positive.

When you get through always bear in mind that he or she is exceptionally hectic and most likely on a deadline. Be considerate, and ask if she or he has time to talk right now. If not, offer to call them back again at a more practical time.

If the press reporter can speak to you, keep your preliminary pitch to 20 seconds; later, offer to send out even more details to support the release.

Be sure you have an excellent reason for sending out a press release. A grand opening, a brand-new item, a record-setting sales year, an unique occasion or a brand-new place are all great factors.

Keep the release to two pages at most – usually everything that needs to be said can be put on one page, but if you do need to go on to a second page then do. No point in missing things out if it doesn’t tell the story. But weed out every word that you can to get the whole thing on to one page if you can. The golden rule though is to cover the 6 standard aspects:


The responses to these 6 questions need to be pointed out in order of their value to the story to conserve the journo’s time. Get it right and they will print the piece pretty much as you have written it. Get it wrong, and they won’t even look further than the first paragraph.

Some entrepreneurs resort to attention-getting tricks to get their releases notice. Don’t do it. You are wasting your time. Even if something silly/controversial gets their attention in the first place, if it’s not relevant to the release you are only going to piss them off. Online that tactic is called “click-bait” and it’s already very much frowned upon. Sites that use it see a sudden rise in clicks on to the site and a steady decline in time spent on page and future clicks.You do not require singing telegrams or an arrangement of flowers to get your message throughout if your release is pertinent and well-written.

Think about a news release as your ticket to promotion– one that can get your business promotion in all type of publications or on TELEVISION and radio stations.

Pay very close attention to grammar and spelling. Competitors for copy space is extreme, and a news release filled with mistakes and typos is most likely to be discarded.

Listed below the details, put a short, attractive headline in strong type. A dateline, for instance, “Dublin, Ireland, April 10, 2016” follows, introducing the very first sentence of the release.

Think about the long view. Constantly keep in mind that assistants get promoted. Be good to everybody you speak to, no matter how low they are on the totem pole. After you develop a connection, correspond; you never ever understand where individuals will wind up.

Be valuable and end up being a resource by supplying press reporters with info. Keep in mind, they require your story concepts. There are just many they can create by themselves.

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Physio Treatments in Central London

When it comes to the health of your body, why take any chances? Many are unaware of the differences between a physiotherapist and a physical therapist and use the terms interchangeably. However, there are several distinctions between the two. There are many benefits to seeking treatment from a physical therapist. However, physiotherapists are more qualified to treat physical ailments and there are many certified physiotherapists to choose from in central London.

The differences between physiotherapists and physical therapists starts with education. physiotherapists go through a far more rigorous full-time training process lasting four years while physical therapists only do a three-year part-time program. As such, physiotherapists can diagnose patients much more effectively. Physiotherapists have the ability to diagnose patients and send them to a general practitioner if necessary whereas physical therapists are mostly concerned with treatment. Physiotherapists are medically endorsed and answer to a governing body while complying with medical guidelines.

According to CSP, the Chartered Society of Physiotherapy, the role of the physiotherapist is to “combine their knowledge and skills to identify an individual patient’s functioning needs and improve a broad range of physical problems associated with different systems of the body.” Sports injuries, constant pain, and old age are all concerns that can be dealt with by seeing a physiotherapist. To that end, the CSP says that they treat various physical conditions including “neuromuscular (brain and nervous system), musculoskeletal (soft tissues, joints and bones), cardiovascular and respiratory systems (heart and lungs and associated physiology).”

Physiotherapists are not only capable of treating physical injuries and pain but are also able to diagnose and provide patients with strategies to prevent further injury. They are able to assess a person’s unique physiology and prescribe necessary action to train/encourage the body to make the correct movements again. Physiotherapy is unique to the medical profession in that it encourages patients to take part in their own healthcare and well-being. Physiotherapy patients become a part of the process of healing.

Physiotherapy consists of four main areas of concentration: manual therapy, movement, exercise, and aquatic therapy. Physiotherapists assess which type (or a combination thereof) of therapy is best for each individual patient. Manual therapy is the type of therapy most associated with physiotherapists. It is the practice of physiotherapists using their hands to mobilise muscles and tissues that have been damaged through injury. Manual therapy relieves pain and increases blood flow and flexibility. Physiotherapists utilise consistent movement and exercise to therapeutically heal injured areas of the body. These exercises are usually prescribed daily for several weeks, or sometimes months depending on the severity of the injury. Aquatic therapy utilises the natural resistance of water, rather than weights, to re-strengthen muscles. It’s a gentler approach to healing the body ideal for older patients or those who have suffered severe injury.

Physiotherapy is a growing medical profession, one that continues to improve over time as more advancements are made within the field. Many patients have benefitted from the abundance of qualified and private physiotherapists in central London. If you’ve been suffering from pain for a while now, don’t hesitate to make the trip to central London, where you can find multiple physiotherapists who offer free consultations.

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Ever changing marketing

Marketing a product, and marketing it well can be a tricky business – it is a never ending cycle of work to ensure you are reaching the biggest possible market.

Today we have been looking at how one local business, DroidStar Electronics handles the day to day marketing of their Smart TV Boxes in the UK – specifically how they market day to day, rather than long term.

Whilst long term is important – reaching that all important magic figure which makes your business sustainable, is after all a MUST, individual marketing campaigns are what can make your business stand out from the crowd.

In this case, we had a look at the main social media presence, the StarBox Facebook page which is the first place any new promotional or marketing material appears. We were quite amazed at just how pro-active these guys were, with deals and posts about upcoming and trending events on a weekly, if not daily basis. These guys created a massive buzz around the Conor McGregor vs Nate Diaz rematch, which was massive news not only in Ireland, but across the world.

Why does this matter? Well, first and foremost, it engages people, social media engagement is one of the things which increase your reach, and keep people coming back – but these guys don’t spend days on end thinking of posts in order to engage their visitors – having people comment back is nice of course, but selling products is the aim.

Perhaps the biggest MMA event of recent years was a huge talking point globally, and the guys over at DroidStar creating a hype around this was very smart indeed. “Why?” you may ask – well, quite simply, the StarBox (DroidStar’s primary product) was capable of showing this event, so people would see this promotional material, get more excited about the event and decide to buy in order to watch.

There are countless examples of this kind of marketing, from Premier League football, to the latest TV series.

But what do they do that sets them apart from others, surely they don’t just create a buzz around events? Well, no – they also give away a huge amount to their fanbase, with many thousands of euros worth of products given away over the past year alone.

The reason for giving away products – there are several – firstly, giving something back to the community who support your business is a nice way to say thank you, but more importantly, it increases your visibility online, and, once someone has your product, it is another chance at word of mouth advertising, which is still to this day, one of the very best forms of marketing you can have.

So there you have it, put in daily work and thought into your marketing techniques and you can truly reach your potential.

Why wait til tomorrow? Get started today!

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Promoting a new product or business

Bringing a new product to market can be a daunting task – how do you set a budget without knowing how much you’ll make in return? How do you market the product, do you stick to bricks & mortar retail or do you venture online.

Well, if you’re reading this, you’ve at least aknowledged online marketing, and this is a big step. You are reaching a much larger market than you ever could by advertising in your local town, county or even country, but it’s not as easy as just getting a website online and reaping the rewards – in fact, if you’re just entering the game now, chances are you’re going to need to put in a lot of work, or at least offer up a budget for someone else to do the work.

Whether you choose to have a fully fledged website, or just a Social media profile such as Facebook, or Twitter, you’re going to have to do some form of promotional work to get these pages found by your target audience.

Perhaps the most common way to do this, and, when done correctly, the most effective way to do this, is to employ someone to carry out SEO work on your website or online presence, whether this be tailoring articles and on-page content with search engines in mind, or building quality, contextual, and most importantly, organic links to your website, SEO is one of if not THE most important factor in launching a new web presence.

Many people pay thousands to have new websites built, only to let them stagnate – if you aren’t showing any interest in your website, then it is quite likely your potential customers won’t care either, so make sure you regularly update your website, offer promotions, new products, change up your product images and keep it looking fresh and appealing.

So you have a website, or social media pages, but you also have a store in your local town, did you know that online marketing can drive you new business through both channels? A knowledgable digital marketing expert will be able to build up local citations, driving traffic to your website from people in your area, as well as sending new customers to your shop – if you want to find out more, it is worth looking up services such as Google My Business which can quite literally put your business on the map.

Perhaps one of the fastest ways to get your new product out there, albeit not the most effective for converting new business, is to run an online competition on the likes of Facebook or Twitter, offering people the chance to win your product in return for sharing your page, post, or offer – these type of competitions can work well, but can also flop, so be careful to set a specific goal, whether that be 1000 page likes, or something else, otherwise you may end up with 1 – 2 entrants and having to give away hundreds of euros in merchandise for little to no return.

Remember, your town may be a big place, but the internet is much, much bigger, never disregard internet marketing.


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Twitter allows embedable DM buttons

There’s no denying that twitter has evolved over the past few years, what once was the platform used by celebs to give us short snippets of their daily life is now one of the most powerful social media platforms on the web today, both from a userbase and indeed a marketing perspective.

Have you ever told someone about a problem you’re having with your bank, local supermarket, or builder (or any other service!), or said how much you wish you could pass on good feedback to your favourite local business, whether it be to tell them how delicious their bread is, or to tell them how their Android TV Box has revolutionised the way you watch TV?

Chances are, at least one person you’ve mentioned this to has said “Tweet them” – it’s becoming more and more common to tweet a business for customer support or after-sales feedback, rather than picking up the phone to discuss the problem.

The biggest trouble with tweeting a business is, a tweet is public, you can’t give account details or any personal information for them to look into your case, there’s no doubting you’ll get a fast response if you are tweeting bad feedback, after all, public perception of a business is a massive factor in how a business is marketed – bad feedback = bad business.

The guys at twitter thought about this, and included the DM function, essentially sending a private message to the twitter account, rather than displaying it in public, DMs also allow for more text, so it can be easier to get your point across, much like an email.

So, what has this got to do with the new embedable DM button? Well, quite simply, as a business, you want any negative feedback to be in private, letting a company DM you keeps the feedback behind closed doors – you may very well provide an email address or contact form on your website but emails have potential to bounce or have other issues, if this happens then your customer may take to twitter – if you embed the DM button on your website, you’re giving your customers a means to contact you which they know, understand, and most importantly, trust.

Will you be using the new DM embed? We’re considering the pro’s and cons of this before taking the plunge, but for now, it seems to be all pro’s and very very few cons.

So if you’re a digital business, or have a website presence, and a social media presence, combine the 2 with an embeded DM button, letting users message you through Twitter, direct from your website.

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