Ever changing marketing

Marketing a product, and marketing it well can be a tricky business – it is a never ending cycle of work to ensure you are reaching the biggest possible market.

Today we have been looking at how one local business, DroidStar Electronics handles the day to day marketing of their Smart TV Boxes in the UK – specifically how they market day to day, rather than long term.

Whilst long term is important – reaching that all important magic figure which makes your business sustainable, is after all a MUST, individual marketing campaigns are what can make your business stand out from the crowd.

In this case, we had a look at the main social media presence, the StarBox Facebook page which is the first place any new promotional or marketing material appears. We were quite amazed at just how pro-active these guys were, with deals and posts about upcoming and trending events on a weekly, if not daily basis. These guys created a massive buzz around the Conor McGregor vs Nate Diaz rematch, which was massive news not only in Ireland, but across the world.

Why does this matter? Well, first and foremost, it engages people, social media engagement is one of the things which increase your reach, and keep people coming back – but these guys don’t spend days on end thinking of posts in order to engage their visitors – having people comment back is nice of course, but selling products is the aim.

Perhaps the biggest MMA event of recent years was a huge talking point globally, and the guys over at DroidStar creating a hype around this was very smart indeed. “Why?” you may ask – well, quite simply, the StarBox (DroidStar’s primary product) was capable of showing this event, so people would see this promotional material, get more excited about the event and decide to buy in order to watch.

There are countless examples of this kind of marketing, from Premier League football, to the latest TV series.

But what do they do that sets them apart from others, surely they don’t just create a buzz around events? Well, no – they also give away a huge amount to their fanbase, with many thousands of euros worth of products given away over the past year alone.

The reason for giving away products – there are several – firstly, giving something back to the community who support your business is a nice way to say thank you, but more importantly, it increases your visibility online, and, once someone has your product, it is another chance at word of mouth advertising, which is still to this day, one of the very best forms of marketing you can have.

So there you have it, put in daily work and thought into your marketing techniques and you can truly reach your potential.

Why wait til tomorrow? Get started today!

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