Ever changing marketing

Marketing a product, and marketing it well can be a tricky business – it is a never ending cycle of work to ensure you are reaching the biggest possible market.

Today we have been looking at how one local business, DroidStar Electronics handles the day to day marketing of their Smart TV Boxes in the UK – specifically how they market day to day, rather than long term.

Whilst long term is important – reaching that all important magic figure which makes your business sustainable, is after all a MUST, individual marketing campaigns are what can make your business stand out from the crowd.

In this case, we had a look at the main social media presence, the StarBox Facebook page which is the first place any new promotional or marketing material appears. We were quite amazed at just how pro-active these guys were, with deals and posts about upcoming and trending events on a weekly, if not daily basis. These guys created a massive buzz around the Conor McGregor vs Nate Diaz rematch, which was massive news not only in Ireland, but across the world.

Why does this matter? Well, first and foremost, it engages people, social media engagement is one of the things which increase your reach, and keep people coming back – but these guys don’t spend days on end thinking of posts in order to engage their visitors – having people comment back is nice of course, but selling products is the aim.

Perhaps the biggest MMA event of recent years was a huge talking point globally, and the guys over at DroidStar creating a hype around this was very smart indeed. “Why?” you may ask – well, quite simply, the StarBox (DroidStar’s primary product) was capable of showing this event, so people would see this promotional material, get more excited about the event and decide to buy in order to watch.

There are countless examples of this kind of marketing, from Premier League football, to the latest TV series.

But what do they do that sets them apart from others, surely they don’t just create a buzz around events? Well, no – they also give away a huge amount to their fanbase, with many thousands of euros worth of products given away over the past year alone.

The reason for giving away products – there are several – firstly, giving something back to the community who support your business is a nice way to say thank you, but more importantly, it increases your visibility online, and, once someone has your product, it is another chance at word of mouth advertising, which is still to this day, one of the very best forms of marketing you can have.

So there you have it, put in daily work and thought into your marketing techniques and you can truly reach your potential.

Why wait til tomorrow? Get started today!

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Promoting a new product or business

Bringing a new product to market can be a daunting task – how do you set a budget without knowing how much you’ll make in return? How do you market the product, do you stick to bricks & mortar retail or do you venture online.

Well, if you’re reading this, you’ve at least aknowledged online marketing, and this is a big step. You are reaching a much larger market than you ever could by advertising in your local town, county or even country, but it’s not as easy as just getting a website online and reaping the rewards – in fact, if you’re just entering the game now, chances are you’re going to need to put in a lot of work, or at least offer up a budget for someone else to do the work.

Whether you choose to have a fully fledged website, or just a Social media profile such as Facebook, or Twitter, you’re going to have to do some form of promotional work to get these pages found by your target audience.

Perhaps the most common way to do this, and, when done correctly, the most effective way to do this, is to employ someone to carry out SEO work on your website or online presence, whether this be tailoring articles and on-page content with search engines in mind, or building quality, contextual, and most importantly, organic links to your website, SEO is one of if not THE most important factor in launching a new web presence.

Many people pay thousands to have new websites built, only to let them stagnate – if you aren’t showing any interest in your website, then it is quite likely your potential customers won’t care either, so make sure you regularly update your website, offer promotions, new products, change up your product images and keep it looking fresh and appealing.

So you have a website, or social media pages, but you also have a store in your local town, did you know that online marketing can drive you new business through both channels? A knowledgable digital marketing expert will be able to build up local citations, driving traffic to your website from people in your area, as well as sending new customers to your shop – if you want to find out more, it is worth looking up services such as Google My Business which can quite literally put your business on the map.

Perhaps one of the fastest ways to get your new product out there, albeit not the most effective for converting new business, is to run an online competition on the likes of Facebook or Twitter, offering people the chance to win your product in return for sharing your page, post, or offer – these type of competitions can work well, but can also flop, so be careful to set a specific goal, whether that be 1000 page likes, or something else, otherwise you may end up with 1 – 2 entrants and having to give away hundreds of euros in merchandise for little to no return.

Remember, your town may be a big place, but the internet is much, much bigger, never disregard internet marketing.

 

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Twitter allows embedable DM buttons

There’s no denying that twitter has evolved over the past few years, what once was the platform used by celebs to give us short snippets of their daily life is now one of the most powerful social media platforms on the web today, both from a userbase and indeed a marketing perspective.

Have you ever told someone about a problem you’re having with your bank, local supermarket, or builder (or any other service!), or said how much you wish you could pass on good feedback to your favourite local business, whether it be to tell them how delicious their bread is, or to tell them how their Android TV Box has revolutionised the way you watch TV?

Chances are, at least one person you’ve mentioned this to has said “Tweet them” – it’s becoming more and more common to tweet a business for customer support or after-sales feedback, rather than picking up the phone to discuss the problem.

The biggest trouble with tweeting a business is, a tweet is public, you can’t give account details or any personal information for them to look into your case, there’s no doubting you’ll get a fast response if you are tweeting bad feedback, after all, public perception of a business is a massive factor in how a business is marketed – bad feedback = bad business.

The guys at twitter thought about this, and included the DM function, essentially sending a private message to the twitter account, rather than displaying it in public, DMs also allow for more text, so it can be easier to get your point across, much like an email.

So, what has this got to do with the new embedable DM button? Well, quite simply, as a business, you want any negative feedback to be in private, letting a company DM you keeps the feedback behind closed doors – you may very well provide an email address or contact form on your website but emails have potential to bounce or have other issues, if this happens then your customer may take to twitter – if you embed the DM button on your website, you’re giving your customers a means to contact you which they know, understand, and most importantly, trust.

Will you be using the new DM embed? We’re considering the pro’s and cons of this before taking the plunge, but for now, it seems to be all pro’s and very very few cons.

So if you’re a digital business, or have a website presence, and a social media presence, combine the 2 with an embeded DM button, letting users message you through Twitter, direct from your website.

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